FAST FACTS
1. 25% of adults have downloaded audio files to their computer.
2. The podcasting audience is expected to surpass 60 million by 2010
3. 7% of the American population has downloaded a podcast
4. You do not have to own an iPod or an MP3 player to listen to a podcast
5. 11% of American adults own an iPod or MP3 player
6. There are now over 50,000 podcasts
7. Publishers of the New Oxford American Dictionary recently selected "Podcast" as Word of the Year